Marketing in the News Blog Post

Marketing in the News Blog Post

The article I read is The 6 Marketing Trends That Will Drive Innovation in 2020, By Heide Palermo. I chose this article because it analyzes the changing direction of marketing trends from 2020 and the predictions of some professional marketing experts for the market situation in 2020. I think this paper is also a reference for some college graduates in order to choose employment.

First, this article outlines six broad marketing markets. 1. The Democratization of Content Creation, many market experts believe that the market will change significantly in 2020, and many businesses will be closer to the wishes of the public. More creative designs or marketing methods will change. 2. Voice Technology and 5G, language AI and 5G technologies are rapidly maturing. In 2020, there will be many technologies to implement voice AI control. 5G communication will also make people's lives more convenient and faster, greatly improving people's work efficiency, and opening up new fields for information technology. 3. The Impact and Influence of Culture, coding to the article: "We have a tremendous responsibility not only to our brands but also to our consumers.… We have the ability to bring people together, diminish divisiveness, and celebrate inclusion. And by amplifying those messages, we are in the driver's seat to influence a culture that is truly about inclusiveness and connectedness. "Lizette Williams, head of US cultural engagement and experiences, McDonald's. The marketing market will be more internationalized and cultural integration will be achieved. 4. Increased Personalization, many companies will learn from consumers' suggestions and realize the personalized management of big data, so that each consumer can enjoy their own personalized service experience. 5. The Value of Experiential, the transition from the age of customers to the age of trust. Many companies recognize that gaining consumer acceptance plays a key role in their brand. Brands that draw on consumer advice can have a lasting and sustainable impact. Marketing, media, communication, and experience are all changing directions. 6. The Power of Data. Because data provides a deeper understanding of customer experience and preferences, marketers are focusing on retention and acquisition. Make it easier for all consumers to get the information they need.